All Eat Food Delivery Platform Website Optimization
All Eat Food Delivery Platform Website Optimization
The All Eat website had issues with unclear navigation and inconsistent design, which affected the user experience. The goal of this project was to improve user experience and conversion rates through website optimization.
Previous version challenges
Previous version challenges
Chaotic Typography
Different fonts and font weights were used across the website, leading to visual inconsistency, unclear hierarchy, and difficulty in user understanding.
Information Overload
Certain pages contained too much unoptimized information, making it hard for users to focus on key functions or content.
Inconsistent Layout
There were significant differences in the layout structure between different pages, affecting the overall browsing experience and creating a sense of disharmony.
Unclear Navigation
Some pages lacked clear navigation design, causing users to feel lost and struggle to find the information they needed quickly.
Inconsistent Alignment
The alignment of elements across the website was not uniform, particularly in functional areas, leading to a disjointed user experience.
Chaotic Typography
Different fonts and font weights were used across the website, leading to visual inconsistency, unclear hierarchy, and difficulty in user understanding.
Unclear Navigation
Some pages lacked clear navigation design, causing users to feel lost and struggle to find the information they needed quickly.
Information Overload
Certain pages contained too much unoptimized information, making it hard for users to focus on key functions or content.
Inconsistent Alignment
The alignment of elements across the website was not uniform, particularly in functional areas, leading to a disjointed user experience.
Inconsistent Layout
There were significant differences in the layout structure between different pages, affecting the overall browsing experience and creating a sense of disharmony.
Chaotic Typography
Different fonts and font weights were used across the website, leading to visual inconsistency, unclear hierarchy, and difficulty in user understanding.
Information Overload
Certain pages contained too much unoptimized information, making it hard for users to focus on key functions or content.
Inconsistent Layout
There were significant differences in the layout structure between different pages, affecting the overall browsing experience and creating a sense of disharmony.
Unclear Navigation
Some pages lacked clear navigation design, causing users to feel lost and struggle to find the information they needed quickly.
Inconsistent Alignment
The alignment of elements across the website was not uniform, particularly in functional areas, leading to a disjointed user experience.
What changes have I made?
What changes have I made?
Optimizing Navigation and Information Display
By redesigning the navigation system, users can quickly locate their current position on the site, improving the browsing experience. Promotional information is displayed more prominently, increasing its visibility and enhancing the likelihood of purchase.
By redesigning the navigation system, users can quickly locate their current position on the site, improving the browsing experience. Promotional information is displayed more prominently, increasing its visibility and enhancing the likelihood of purchase.
Unifying Brand Colors
The entire website uses the brand’s primary colors—purple and yellow—which not only improves visual consistency but also strengthens brand recognition.
The entire website uses the brand’s primary colors—purple and yellow—which not only improves visual consistency but also strengthens brand recognition.
Simplifying the Process
The registration and payment processes have been reduced to just three steps, allowing users to complete their actions more quickly. We also introduced a points discount option to encourage user engagement and spending.
The registration and payment processes have been reduced to just three steps, allowing users to complete their actions more quickly. We also introduced a points discount option to encourage user engagement and spending.
Simplified Operations and Payment Process for Better Usability (Only 3 Steps)
Simplified Operations and Payment Process for Better Usability (Only 3 Steps)
Enter Mobile Number for Quick Registration and Login
This simplifies the user’s initial steps and reduces drop-off rates.
This simplifies the user’s initial steps and reduces drop-off rates.
Select Payment Method
Here, users can also choose to apply points for discounts, offering them more savings options.
Here, users can also choose to apply points for discounts, offering them more savings options.
Post-Payment Order Confirmation
After completing the payment, the system immediately displays the order number, ensuring users can easily track their order status.
After completing the payment, the system immediately displays the order number, ensuring users can easily track their order status.
