Redesign TokenTreasure – B2C
Redesign TokenTreasure – B2C
Redesign TokenTreasure – B2C
Navigate New Realms of Transaction
Navigate New Realms of Transaction
Navigate New Realms of Transaction
My Role
My Role
My Role
Product Designer - Research, Interaction Design, UIUX Design, Prototyping
Product Designer - Research, Interaction Design, UIUX Design, Prototyping
Product Designer - Research, Interaction Design, UIUX Design, Prototyping
Timeline & Stage
Timeline & Stage
Timeline & Stage
May 2024 - July2024
May 2024 - July2024
May 2024 - July2024
Reason for Redesign
Reason for Redesign
Reason for Redesign
The TokenTreasure redesign aimed to improve user experience by addressing navigation issues, enhancing visuals, and adding new features to streamline NFT management and transactions.
The TokenTreasure redesign aimed to improve user experience by addressing navigation issues, enhancing visuals, and adding new features to streamline NFT management and transactions.
The TokenTreasure redesign aimed to improve user experience by addressing navigation issues, enhancing visuals, and adding new features to streamline NFT management and transactions.
Establish an Online Gallery
Establish an Online Gallery
Establish an Online Gallery
Design a visually appealing showcase for the NFT collection
Design a visually appealing showcase for the NFT collection
Result - User’s CSAT rate increased by 5%
Result - User’s CSAT rate increased by 5%
Result - User’s CSAT rate increased by 5%
The 5% increase in the Customer Satisfaction (CSAT) score can be attributed to the introduction of the Wishlist feature. This feature allows users to:
Easily Save NFTs: Users can save NFTs they are interested in revisiting later, reducing the frustration of trying to remember or search for specific items.
Track Price Changes: Users receive real-time notifications about price changes for items they are tracking, keeping them informed without having to constantly monitor the marketplace.
Organized Acquisitions: The Wishlist helps users stay organized with their potential acquisitions, making it easier for them to manage their buying decisions.
The 5% increase in the Customer Satisfaction (CSAT) score can be attributed to the introduction of the Wishlist feature. This feature allows users to:
Easily Save NFTs: Users can save NFTs they are interested in revisiting later, reducing the frustration of trying to remember or search for specific items.
Track Price Changes: Users receive real-time notifications about price changes for items they are tracking, keeping them informed without having to constantly monitor the marketplace.
Organized Acquisitions: The Wishlist helps users stay organized with their potential acquisitions, making it easier for them to manage their buying decisions.
The 5% increase in the Customer Satisfaction (CSAT) score can be attributed to the introduction of the Wishlist feature. This feature allows users to:
Easily Save NFTs: Users can save NFTs they are interested in revisiting later, reducing the frustration of trying to remember or search for specific items.
Track Price Changes: Users receive real-time notifications about price changes for items they are tracking, keeping them informed without having to constantly monitor the marketplace.
Organized Acquisitions: The Wishlist helps users stay organized with their potential acquisitions, making it easier for them to manage their buying decisions.
Dashboard consistency upgrade
Dashboard consistency upgrade
Dashboard consistency upgrade
The previous dashboard made it hard for users to track collections and transactions across platforms.
The previous dashboard made it hard for users to track collections and transactions across platforms.
The previous dashboard made it hard for users to track collections and transactions across platforms.
Results of the Upgrade:
Results of the Upgrade:
Results of the Upgrade:
By upgrading the dashboard, we streamlined the process of tracking collections and transactions into one centralized platform. This allowed users to access all relevant information in one place, improving their overall experience, and enhancing data visibility. The upgrade resulted in:
Increased user satisfaction as the platform became more intuitive and organized.
Improved efficiency for users in managing their personal portfolios.
Greater consistency in user experience across different platforms.
This ultimately reduced user frustration and improved the platform's usability, making it easier for users to interact with the system.
By upgrading the dashboard, we streamlined the process of tracking collections and transactions into one centralized platform. This allowed users to access all relevant information in one place, improving their overall experience, and enhancing data visibility. The upgrade resulted in:
Increased user satisfaction as the platform became more intuitive and organized.
Improved efficiency for users in managing their personal portfolios.
Greater consistency in user experience across different platforms.
This ultimately reduced user frustration and improved the platform's usability, making it easier for users to interact with the system.
By upgrading the dashboard, we streamlined the process of tracking collections and transactions into one centralized platform. This allowed users to access all relevant information in one place, improving their overall experience, and enhancing data visibility. The upgrade resulted in:
Increased user satisfaction as the platform became more intuitive and organized.
Improved efficiency for users in managing their personal portfolios.
Greater consistency in user experience across different platforms.
This ultimately reduced user frustration and improved the platform's usability, making it easier for users to interact with the system.
Before
Before
After
After
Simplify Transaction Processes
Simplify Transaction Processes
Simplify Transaction Processes
Designed a checkout process to simplify the cumbersome steps of purchasing NFTs, aiming to increase sales conversion rates.
Designed a checkout process to simplify the cumbersome steps of purchasing NFTs, aiming to increase sales conversion rates.
Designed a checkout process to simplify the cumbersome steps of purchasing NFTs, aiming to increase sales conversion rates.
Results of the Upgrade:
Results of the Upgrade:
Results of the Upgrade:
By applying the 7-step simplification method, each step was strategically placed in the key flow, reducing the process from data input to payment confirmation to the minimum necessary actions. As a result, cart abandonment rates decreased, checkout success rates improved, and the overall user experience was significantly enhanced.
By upgrading the dashboard, we streamlined the process of tracking collections and transactions into one centralized platform. This allowed users to access all relevant information in one place, improving their overall experience, and enhancing data visibility. The upgrade resulted in:
Increased user satisfaction as the platform became more intuitive and organized.
Improved efficiency for users in managing their personal portfolios.
Greater consistency in user experience across different platforms.
This ultimately reduced user frustration and improved the platform's usability, making it easier for users to interact with the system.
By applying the 7-step simplification method, each step was strategically placed in the key flow, reducing the process from data input to payment confirmation to the minimum necessary actions. As a result, cart abandonment rates decreased, checkout success rates improved, and the overall user experience was significantly enhanced.
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Transaction History
Transaction History
Transaction History
Tracking past transactions is often complicated, especially when dealing with multiple platforms.
Tracking past transactions is often complicated, especially when dealing with multiple platforms.
Tracking past transactions is often complicated, especially when dealing with multiple platforms.
Result - User’s CSAT rate increased by 5%
Result - User’s CSAT rate increased by 5%
Result - User’s CSAT rate increased by 5%
A clean, streamlined transaction history enables users to easily review their sales, purchases, and leases in an organized format, ensuring continuous access to essential financial data.
It helps users identify trends, better manage their portfolios, and maintain a transparent and reliable record of all transactions.
By upgrading the dashboard, we streamlined the process of tracking collections and transactions into one centralized platform. This allowed users to access all relevant information in one place, improving their overall experience, and enhancing data visibility. The upgrade resulted in:
Increased user satisfaction as the platform became more intuitive and organized.
Improved efficiency for users in managing their personal portfolios.
Greater consistency in user experience across different platforms.
This ultimately reduced user frustration and improved the platform's usability, making it easier for users to interact with the system.
A clean, streamlined transaction history enables users to easily review their sales, purchases, and leases in an organized format, ensuring continuous access to essential financial data.
It helps users identify trends, better manage their portfolios, and maintain a transparent and reliable record of all transactions.
